7 Negotiation Skills You’re Not Using (That Could Be Closing Clients for You)

You don’t need to become a “salesperson” to close more deals: you just need better tools. These 7 negotiation tactics are simple, powerful, and perfect for service-based business owners who want to lead sales conversations without losing their voice.

1. Frame the First Impression

Start calls by setting the tone. “Here’s what we’ll cover and how I typically help businesses like yours.”

(→ You take the lead.)

2. Anchor the Outcome, Not the Logo

You’re not just designing a brand — you’re helping them increase trust, clarity, and conversions.

(→ Anchor to business results.)

3. Use Scarcity Without the Guilt Trip

“I only book 1 new project per month to keep quality high.”

(→ Triggers action without pressure.)

4. Ask: ‘What’s the Real Goal?’

Get past “I need a logo” to “I want more aligned clients.”

(→ Reveal the real pain point.)

5. Hold Space, Then Pivot

When someone hesitates, pause. Then say:

“Would it help if I shared how we solved this for another wellness business?”

(→ Reframe, don’t chase.)

6. Flip the Power Dynamic

Let them sell you on why they’re ready.

“Before we move forward, why does now feel like the right time for this project?”

(→ Instant qualification.)

7. Create a Deal That Feels Like a Win

Instead of discounts, offer payment flexibility, bonus templates, or brand coaching support.

(→ Creative concessions.)

Bookmark this. Use one on your next sales call. Watch what changes.