How to Create a Free Irresistible Offer (Lead Magnets)

Want more leads without spending more on ads?

Start with this one move: create a free offer people actually want.

It’s called a lead magnet, and it does 3 things:

1. Builds trust

2. Captures emails

3. Starts a sales relationship

What Makes a Free Offer Irresistible?

• Solves a specific problem

  Ex: “Struggling to get bookings?” → Offer a 3-step booking checklist.

  
  

• Quick win, low friction

  Ex: A 5-min video, 1-page PDF, or swipe file works better than a 50-page eBook.

  
  

• Matches your paid service

  If you offer web design, don’t give away a smoothie recipe. Instead, offer a “Homepage Audit Guide."

Ideas You Can Steal:

• “Top 5 Tools I Use to Book Clients on Autopilot”

• “Brand Clarity Mini-Worksheet”

• “Free 15-Min Discovery Call”

• “How to Fix the 3 Most Common Website Mistakes (PDF)”

A great free offer feels like:

“Wow, if this is free… imagine what the paid stuff is like.”

Now go make one. Then share it everywhere.

Build My Lead Magnate