Stop Underselling Yourself: 3 Elite Negotiation Moves Every Business Owner Should Know

1. Anchoring Your Value: The Skill Most Entrepreneurs Skip

Most business owners undercharge not because they lack skill, but because they don’t know how to anchor their value.

Here’s what that looks like:

• No: “Marketing services cost $7,500.”

• Yes: “We will bring you 50–100 qualified leads per month. It’s $7,500.”

When you lead with the outcome, price becomes a footnote not the headline.

Try this formula next time:

Results > Framework > Price

Example:

“We help therapists book out their practice in 90 days using a website + funnel system. That starts at $7,500.”

Value first. Always.

It’s not bragging. It’s clarity.

2. How to Respond to ‘Let Me Think About It’ Without Losing the Deal

The most common objection in business?

“Let me think about it.”

Translation: I’m not convinced yet.

Here’s how to handle it like a pro:

Step 1: Stay calm; don’t push.

Step 2: Ask, “Totally fine. What part do you need more time on?”

Step 3: Listen. Then reframe based on their real hesitation.

“Would it help if I showed you how this actually works for someone like you?”

You don’t need to hard close, you just need to remove doubt.

3. The Real Reason You’re Getting Ghosted After Sales Calls

You nailed the call. They said they were excited.

Then… nothing. Radio silence.

Here’s what likely happened:

3 Silent Killers of Conversions:

1. No Clear Next Step

   → Always book the next call on the current one.

2. Weak Offer Framing

   → Did you present the value or just the price?

3. No Follow-Up Sequence

   → A single email isn’t enough. Follow up 3–5 times with value.

Sales isn’t about pressure. It’s about structure.

Add one small system and ghosting goes down fast.

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