Insights

Most entrepreneurs overcomplicate marketing. Then burn out. Then ghost their audience for 3 months. (You’re not alone.) Let’s fix that with a 3-part marketing plan you can actually follow, even if you’re solo. Step 1: Pick One Core Channel Where will you consistently show up? Instagram? YouTube? Email? Pick one. Go deep, not wide. Step 2: Rotate 3 Types of Content Educate (teach them something) Promote (invite them to work with you) Personal (share your why, your values, you

Your website is live. It looks great. Now what? A website without action behind it is like a gym membership you never use: it exists, but it doesn’t grow your business. Here are your next 5 moves to start turning that website into revenue: 1. Create a Clear Offer What are you inviting people to do? Make your service or offer ultra clear, front and center. No one should have to “figure it out.” 2. Capture Leads Use a lead magnet (a freebie, checklist, video, etc.) to collect e

If you're a consultant, coach, or therapist… you’re here to help people, not push them. But let’s be honest: no clients = no impact. So how do you market yourself without feeling salesy? Here’s the secret: lead with value and let the right people come to you. 1. Offer Something Helpful for Free Create a mini-guide or tool people can download. Provide a complete solution to a specific problem, for free . This builds trust before the sale. 2. Speak to Their Struggles Instead of