How to Create a Simple Marketing Plan You’ll Actually Stick To
- Alistair Johnson
- Jan 13
- 1 min read

Most entrepreneurs overcomplicate marketing.
Then burn out. Then ghost their audience for 3 months.
(You’re not alone.)
Let’s fix that with a 3-part marketing plan you can actually follow, even if you’re solo.
Step 1: Pick One Core Channel
Where will you consistently show up?
Instagram? YouTube? Email? Pick one. Go deep, not wide.
Step 2: Rotate 3 Types of Content
Educate (teach them something)
Promote (invite them to work with you)
Personal (share your why, your values, your story)
Post 1–3x per week with just those. That’s it.
Step 3: Set a Weekly Marketing Hour
Batch emails. Schedule posts. Review numbers.
You don’t need 10 hours. Just one focused session.
Consistency > Complexity.
You don’t need a giant plan; you need a small plan you’ll actually do.
Need a custom plan for your business?
Let’s build one that feels light, focused, and doable.



